Girl, We Are Raving: RAVE-RVW.COM Under the Loop
Sep 26, 2025
By [stroem]
Rave Review just unveiled their FW25 ready-to-wear collection online — and it’s available to shop now. Bordeaux meets beige and deep brown in a palette that feels both elegant and unexpected. Stripes, checks, layers, and patchwork recall everything we love about RR’s uncompromising DNA.
From their breakthrough with recycled blankets and bedding to their mastery of deadstock compositions (sourced at Fabric House, ITA), the Swedish brand has always pushed boundaries. After their Copenhagen Fashion Week comeback with SS26, all eyes are once again on Rave Review - presented in a more sophisticated manner. At STROEM, we’re watching closely — but today, it’s their website under review.
Welcome to rave-rvw.com
The Startpage
Rave Review opens with a full-bleed hero that flexes seamlessly to screen ratio. On desktop it stretches edge to edge; on mobile the crop tightens, revealing new angles and unexpected detail. The whispering gesture between two models adds a small, playful and poetic welcome on an otherwise rather storyless page.
One click and you’re in: AW25 unfolds directly below the hero, almost lazily, as the full assortment drops in one sweep — 55+ pieces laid out in a strict grid (3-image grid on desktop, 2-image grid on mobile). Each card is pared back to essentials: styled image, product name, price. No hover swaps, no alternate views, no color or size signals. The garments are left to speak entirely on their own.
The effect is mercifully unfussy — a direct jump from runway to retail.
And while I appreciate the speed to product, the clear and consistent card design, and the editorial feel of the styled shots - something is missing. A little more depth in the interface, some availability signals, filter options, or light interaction on hover. Just a little more l.o.v.e. and care in the UI and the startpage could shift from clean to truly interesting.
Brand Snapshot
Brand name, website | Rave Review, rave-rvw.com |
Founded | 2017 |
Origin | Stockholm, Sweden |
Founders / Designers | Josephine Bergqvist (co-creative director, strong tailoring & textile focus), Livia Schück (freelance fashion designer, creative direction & conceptual storytelling). Both trained in Sweden, with early recognition from Swedish Fashion Council. |
Core Identity | High-end womenswear built on upcycling and remake; bold reinterpretations of home fabrics; luxury meets sustainability. |
Ideal customer | Fashion-forward women seeking individuality, exclusivity, and sustainable luxury — the global creative class rather than trend-driven mass market. |
Commercial trajectory & success | Selected as Swedish Fashion Talent 2018; debuted at Stockholm Fashion Week; won Elle & H&M Newcomer Award 2019; showcased at GucciFest; collaborated with GucciVault; featured in Vogue, Dazed, and international press. Collections sold via selected stockists and own webshop. |
Flagship store | No permanent flagship (yet), there is a tease under Stores on the website. A pop-up in central Sthlm around Fall 2023. |
Tech stack | The probable setup is a custom Nuxt.js (Vue, SSR) front layered on a headless WordPress + WooCommerce core, with media served via DigitalOcean Spaces (ams3) and Cloudflare at the edge. Martech runs through Klaviyo, GA4, and Meta Pixel. |
Iconic pieces (in my humble opinion) | Wool check skirts, 100%. |
Surpring fact | Early experiments with NFTs, expanding the boundary-pushing ethos into digital fashion. |
Navigation by Reduction
Rave Review keeps navigation radically minimal: Shop, Collections, Information. No search bar, no mega-menu, no icons — just pure text. The choice feels deliberate, directing attention toward storytelling (Collections) rather than scaling e-commerce.
Inside Shop, categories are listed alphabetically. That places Accessories before All Items — a small UX slip, easily fixed. The overall shop is minimal to the point of underwhelming.
If I was allowed to run the store, I would streamline even further so it feels intentional: remove the Shop label altogether and instead create a bold RR-style CTA leading to All Items, supported by subcat filters + filters for Color and Size availability). I would also add smart grid toggles in 1 - 2 - 4 views to add flexibility and to balance editorial focus with retail function.
The Collections category carries far more weight when Shop — and is far more exciting. Each season is presented as a horizontal lookbook, scrolling like a digital runway.
From SS21 to AW25, the archives are a genuine pleasure to browse, though the sideways navigation takes a little getting used to. On Mac trackpads, for example, it requires a skilled diagonal swipe :I I for one struggled a little first. Minor quirk aside, it remains a distinctive and charming feature.
The Information tab is utilitarian (About, Projects, Contact, Stores, Terms, Privacy) - it does the job without weaving in any of the voice or visual texture the brand is known for.
The Product Grid
The product listing is stripped down to its core: 55+ items from the latest collection and nothing more. On desktop, they sit in a 3-image grid; on mobile, in two. It’s straightforward, efficient, and leaves no room for confusion.
Is there finesse? Not much. Interactivity and playful micro-details are absent. No hover images, no quick-view, no color variations, no sizing cues. Yet, Rave Review compensates with strong styling and high-quality imagery, which inject editorial energy into an otherwise functional framework.
Product Pages
Rather than opening in a new window, the product page slides out from the listing, keeping you anchored within the collection. It’s a pattern we’re seeing across the industry — Zara’s app, for example, uses a similar flow in its campaigns and product listings.
On the left, a gallery of large, editorial images unfolds; on the right, the essentials stay fixed: product name, price, sizes, and the add-to-cart button. Scroll through all four images and the deeper layers reveal themselves — Details, Size & Fit, Shipping — as if the page is architecturally stacked.
At the very end, related items quietly slide away and you’re guided back to the collection. The result is elegant: immersion without disruption, continuity without clutter.
I love how the imagery dominates — clean, sharp, and true to the brand’s editorial DNA — while the text blocks add clarity. The layered rhythm feels almost cinematic. Still, a touch of movement (video or short clips) and a more evocative product description could elevate the page from factual to emotional, turning a beautiful layout into a persuasive one (gimme drama!)
Shopping Experience & Checkout
Adding an item opens a minimal sliding side cart where product, size, and price are clearly visible alongside a straightforward CTA. Checkout is powered by Stripe and supports major cards, Google Pay, and PayPal. The form is modern and mobile-friendly, with transparent delivery options — including a convenient pick-up in Stockholm. VAT and shipping are itemized early, avoiding any unpleasant surprises.
Free shipping is occasionally available, though it’s not consistently highlighted on the PDP or in the cart. Making this more visible could help boost AOV (Average Order Value).
New customers are offered 10% off through newsletter signup — a smart way to grow the CRM base — but this incentive would have greater impact if placed more prominently at checkout.
The conditions are clearly communicated (yes, please!): a 14-day return policy, return shipping deducted from refunds, and customs fees clearly noted for non-EU customers. These touches reinforce trust and transparency - so very much appreciated by customers.
What Could Be Improved
More e-commerce
Adding filters even if the collection is small would signal more care and professionalism.
Make the grid more exciting
Investing in toggle views and integrating editorial “splashes” — a video, or 2–4 standout images - would enrich the otherwise predictable rhythm.
Polish the UI
Hover swaps, secondary images, or light animations would add cool playfulness without breaking minimalism.
Elevate incentives
The 10% newsletter offer is fine, but free shipping should be highlighted — and may be even the size sell-out signals to push for quicker purchasing decisions.
Most important
Unify the editorial and commercial layers. There’s a wealth of fashion, but too little commerce — bringing them closer would unlock real power.
The Rave Review Playground
Rave Review dedicates a separate space on the site to Projects — a showcase of collaborations and out-of-the-box ventures that underline the brand’s fearless ability to pave its own path.
Two standouts deserve special mention: CryptoPanties (NFT Collection) and Gucci Vault (Gucci Fest).
CryptoPanties was a limited run of RR-designed underwear pieces released on the Solana blockchain — a playful, provocative project that reframed digital ownership through fashion. Just as bold was the Gucci Vault collaboration, featured both in the digital concept store and in the experimental film GucciFest, where Rave Review’s upcycled aesthetic met one of luxury’s most powerful voices. Together, these projects show how Rave Review can move from niche innovation to global stage with ease — cutting-edge yet effortlessly on brand.
Raving Practices
Despite its straightforward — almost ascetic — approach to e-commerce, Rave Review still offers plenty to learn from. There may be very few wow-effects or conversion tricks to borrow, but the practices below can inspire your brand to sharpen its digital presence.
Speed to Product
From hero image to full collection in a single scroll — fast, direct, and confident.
Editorial integrity
Styled product shots over dull packshots surely keep the brand’s fashion DNA intact.
Layered product pages
Not for everyone but the effect creates rhythm, immersion, and continuity within the collection.
Detailed fit info
Model measurements and garment dimensions add clarity and trust, rare at this scale.
Clear policies
Immaculate! Shipping, returns, and customs information are transparently presented, building credibility.
Boundary-pushing projects
This is what RR truly is to me. Collaborations like CryptoPanties and Gucci Vault showcase creativity beyond commerce and a unique point of view from Sweden.
Final Thoughts
Rave Review proves that a brand can prioritize editorial integrity over e-commerce volume and still command attention. Resources are placed deliberately where they matter most: on narrative, not infrastructure. For a brand built on exclusivity and scarcity, the logic holds.
The site may be minimal, but the lessons are maximal: be deliberate, be bold, and let your digital presence echo your design philosophy. This becomes especially clear in Projects — ventures that move beyond the runway, blurring the lines between sustainability, digital experimentation, and high-fashion collaboration. Here, Rave Review feels most daring — and we long for more!
♡ Like this one? There’s more where that came from. Fashion UX, clever commerce moves, and brand storytelling magic—served fresh every week.
Disclaimer & Sources
This review is based solely on the author's professional expertise and personal experience with the Rave Review brand, its website, and its digital media channels. All insights and opinions expressed are independent and intended for informational and editorial purposes only.
All images used in this article are publicly available and sourced from the Rave Review´s official website (rave-rvw.com).
The primary sources for this article include:
RR´s official website
Publicly accessible social media accounts
Open web resources and reputable third-party tools used for website and tech stack analysis.
Any trademarks, product names, or brand assets referenced remain the property of their respective owners. No affiliation or endorsement by the Rave Review is claimed or implied.
